Beijing HL Consulting Co., Ltd
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 Brand develop in China

China's Challenges
Evolving from the world's biggest factory to creator of the world's biggest brands is a challenge, and China continues to struggle with crafting a name for itself beyond just low-priced products. It didn't help that in its boom years, Chinese businesses focused more on business expansion than brand development--a move that paid off in short-term profits, but hasn't helped businesses long-term. Its job now is to learn from Japan and Korea and make the shift from OEM to Brand Builder. It certainly doesn't help when the country's brand itself has issues, as illustrated by a U.S. advertising campaign last year. China has also been dogged by a string of product quality issues and recalls across the world in recent years.

Foreign Brand's opportunities

For most Chinese consumers, foreign brands means good qualities.  But only limited foreign brand has succeeded in China. Most of brand still need cultivate loyal customers in China. HL Consulting can help foreign investor develop brand in China.

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