Sample Business Plan of
General Aviation Enterprises in China |
| Author |
HL Consulting |
Published |
2008-7-5 |
| Pages |
174 |
Language |
English |
| Number of Tables |
41 |
Number of Figures |
35 |
| Price(PDF) |
USD:
800 |
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by |
Email |
 Abstract
About Beijing HL Consulting Co., Ltd
Beijing HL Consulting Co., Ltd is a professional
business plan consulting firm that helps companies
develop investor-grade business plans to move down the
road towards a successful capital or strategic
transaction. We have finished more than 200
professional-grade business plans for our clients at
nearly every stage of development. Our team has prepared
business plans for clients seeking various levels of
capital - ranging from seed investments to hundreds of
millions in debt and equity financings.
We
provide top-notch business plans, financial projections,
selling memorandums, investor presentations and other
supporting materials to powerfully present their company
to:
¡€Private Equity Firms
¡€Venture
Capitalists
¡€Angel Investors
¡€Corporate and
Strategic Investors
¡€Parent Companies
¡€Merger or
Acquisition Targets
¡€Strategic Partners
¡€Banks
and SBA Lenders
¡€Commercial Finance, Factoring and
Leasing Companies
¡€Key Customers
¡€Boards of
Directors or Advisors
Our professional business
plan service
Business plan is critical to
successful finance, however it is not easy to prepare an
excellent business plan. You may know the operation of
your business, however you may not know how to express
your idea clearly and logically and be accepted by
investors, what is more . you need more intelligence in
financing to maximize your interests. Business plan
covers extensive analysis including production,
technology, law, financing, accounting, market and
marketing, risk analysis. It is difficult for most
clients to prepare an excellent business
plan.
With our effective consulting service and
business intelligence in lots of industries , we can
clearly understand the business model, products and
services, production, marketing, fund request,
competition of our clients, we make the integration of
our experience and professional knowledge with your
information. We can provide high quality market analysis
for we are also a famous market research and business
intelligence company, then we can put forward better
competition strategy and marketing strategy , we have
engineers and experts in lots of industries to finish
the technology and production part of business plan. We
have professionals in accounting, law, investment scheme
design and funding request. design. By leveraging our
experience in the capital markets, our team offers
customized business planning services that facilitate
financial transactions and business growth for clients.
Our clients rely on us to develop business plans,
selling memorandums, financial projections and investor
presentations to help them:
¡€Raise equity from
venture capitalists, private equity firms, angels and
other investors
¡€Secure debt financing from banks,
financing companies or leasing firms
¡€Merge, acquire
or divest their company, division or subsidiary
¡€Present new opportunities to strategic investors or
partners
¡€Gain interest from potential management
teams and board members
¡€Intelligently plan and
document their growth objectives and strategies
¡¡
Our Customers
Our customers includes
Chinese companies and lots of international customers
from U.S.A , Canada, Germany, France,etc. Our working
language is Chinese and English.
Contact
us
Mr. Shenwei
Add:Room A803,A805, Golden Prosperity Center,TangJiaCun,Guangqu East Road, Chaoyang District, Beijing, 100022 P.R.China
Tel:+86-10-67716526
+86-10-67716526
Fax:+86-10-67716520
Email: shenwei@hlsf.net
Table of Contents
Sample Business Plan of
General Aviation Enterprises in
China
Table of
Contents
Declaration of
confidentiality 4
1. Introduction
of **** **** General Aviation Co., Ltd and other related
companies 5
1.1 Introduction of
project related companies and their interrelations
5
1.2 Introduction of **** ****
General Aviation Co., Ltd. 7
1.2.1
Profile of **** **** General Aviation Co., Ltd
7
1.2.2 Scope of business
7
1.2.3 Registration progress of
**** **** General Aviation Co., Ltd.
8
1.2.4 Listing of main assets
8
1.2.4.1 Airport
8
1.2.4.2 Land-use right
8
1.2.5 Introduction of
shareholders 8
1.2.6 Introduction
of management team 9
1.3
Introduction of aviation clubs set up
14
1.4 Profile of **** GENERAL
AVIATION HOLDING LIMITED 15
1.5
Profile of **** Haisheng Aviation Equipment Engineering
Co., ltd 15
2 China GA industry
analysis 16
2.1 Profile of GA
Industry 16
2.1.1 Definition of
General Aviation 16
2.1.2 Features
of China GA industry 16
2.1.2.1
Irreplaceability 16
2.1.2.2
Universality, scatterance and unpredictability.
17
2.1.2.3 High adherence to other
industries 17
2.1.2.4 Regional
differences 17
2.2 Current status
of China's GA industry 18
2.2.1
Hours flown 18
2.2.2 Total market
size of China's GA industry 19
2.2.3 General aviation aircraft 20
2.2.3.1 Total number of general aviation aircraft
20
2.2.3.2 Number by aircraft
types 21
2.2.4 List of aircraft
manufacturers in China 24
2.2.4.1
Profile of main aircraft manufacturers in China
24
2.2.4.2 Market shares of main
aircraft manufacturers 24
2.2.5
Hours flown by primary use 25
2.2.6 Hours flown by region 26
2.3
Introduction of GA companies in China
28
2.3.1 Number of companies
28
2.3.2 Registered capital
29
2.3.3 Fleet by GA enterprises
in China(2005) 31
2.3.4 Business
scope of GA enterprises 31
2.3.5
Economic benefits of China's general aviation industry
37
2.4 Current status of general
aviation airports in China 39
2.4.1 Introduction of general aviation airports in China
39
2.4.2 Facilities of General
Airports 42
2.5 Policies,
regulations and industry supervision system
42
2.5.1 Industry supervision
system 42
2.5.1.1 Market access
administration 42
2.5.1.2
Operating competency management 42
2.5.1.3 Operating management 43
2.5.1.4 Airspace control 43
2.5.1.5 Influence of industry policy on present general
aviation enterprise 43
2.5.2
Opening up to foreign investment
44
2.5.3 Laws, regulations and
policies related to GA industry 45
2.5.3.1 Regulations for general aviation flight control
of the People's Republic of China (PRC)
45
2.5.3.2 ¡°General Aviation
Operating Permit Administration Regulation¡±
45
2.5.4 Analysis in the barriers
of entering the general aviation industry
46
2.6 Factors influencing GA
industry 47
2.6.1 Management
system issue is one of the main factors binding general
aviation development 47
2.6.2
Incompleteness of regulations for the administration of
general aviation and the establishment of standard
system 48
2.6.3 Unfavorable
external environments 48
2.6.4 Low
efficient management, high cost and the low marketing
awareness. 49
2.7 The impact of
entry into WTO on the general aviation industry
51
2.8 Analysis of China's
policies for promoting the development of the general
aviation industry 52
3.
Development strategy, business plan, operating plan and
marketing plan of **** **** General Aviation Co., Ltd.
54
3.1 Development strategy
54
3.1.1 Phase ¢ñ
54
3.1.2 Phase ¢ò
55
3.1.3 Phase ¢ó
55
3.2 Target market and business
scope plan 56
3.2.1 Selection of
target market 56
3.2.1.1
Limitation of laws on the activities of our company
56
3.2.1.2 Opportunity and
competition analysis of different operation
56
3.2.2 Business scope plan
57
3.2.2.1 GA activities
57
3.2.2.2 Flight training program
59
3.2.3 Operation zone
59
3.3 Business operating plan
59
3.3.1 Aircraft selection
59
3.3.2 Airport of **** ****
General Aviation Co., Ltd. 60
3.3.2 Organization 63
3.3.4
Insurance 63
3.3.5 Base network
construction 64
3.3.6 Quality
guarantee system for operational technology
65
3.3.7 United aircraft source,
assemble, maintenance platform 67
3.3.8 United business collaboration platform
67
3.3.9 United flight standards
68
3.3.10 Human resource planning
68
3.3.11 Technology development
and innovation 68
3.4 Marketing
plan 69
3.4.1 Marketing objectives
69
3.4.2 Marketing strategy
69
3.4.2.1 Brand strategy
69
3.4.2.2 Service combination
71
3.4.2.3 Price strategy
71
3.4.2.4 Channel
71
3.4.2.5 Advertising strategy
72
3.4.3 Arrangement plan of
marketing team 72
3.5 Competitive
advantages and disadvantages 72
3.5.1 Competitive advantages 72
3.5.1.1 Advantages of high performance and low cost
aircraft 72
3.5.1.2 Advantages of
nation-wide network across China
73
3.5.1.3 Advantages of complete
industry chain 74
3.5.1.4
Advantages in technology 74
3.5.1.5 Advantages in management
74
3.5.2 Competitive disadvantages
74
4. Financial Forecast for ****
**** General Aviation Co., Ltd 76
4.1 Assumptions and approaches of forecast
76
4.1.1 Forecast approaches of
income 76
4.1.2 Prediction
approaches of cost expenses 77
4.2
Forecast for general aviation industry in China and
revenue of our company 77
4.2.1
Forecast for agriculture and forestry related operations
and market shares of our company
77
4.2.1.1 Market capacity and
structure 77
4.2.1.2 Future growth
80
4.2.1.3 Competition analysis
82
4.2.1.4 Forecast for market
share of our company 82
4.2.2
Forecast for industrial operations and shares of our
company 85
4.2.2.1 Market capacity
and structure 85
4.2.2.2 Future
market forecast 87
4.2.2.3
Analysis of market competition 95
4.2.2.4 Forecast for market share of our company
96
4.2.3 Forecast for other GA
operations 99
4.2.3.1 Structure of
other GA operations 99
4.2.3.2
Emergency rescue market 101
4.2.3.3 Air tours 112
4.2.3.4 Air
sports 113
4.2.3.5 Training for
human resources in general aviation industry
113
4.2.3.6 Forecast for urban
aviation services and other operations
117
4.2.4 Forecast for revenue
from GA operations 119
4.3 Charge
standard for GA operations 121
4.4
Forecast for costs and expenses
123
4.5 Financial forecast for
**** **** General Aviation Co., Ltd.
127
4.5.1 Estimated Income
statement for **** **** General Aviation Co., Ltd.
127
4.5.2 Estimated balance sheet
for **** **** General Aviation Co., Ltd.
129
4.5.3 Economic benefits
analysis 130
5. Operating model of
¡°4S Shop of **** General Aviation¡±
131
5.1 Introduction of ¡°4S Shop
of **** **** General Aviation Co., Ltd¡±
131
5.1.1 Definition of ¡°4S Shop
of **** **** General Aviation Co., Ltd¡±
131
5.1.2 Features of ¡°4S Shop of
**** General Aviation¡± 132
5.1.2.1
Broadly distributed so as to facilitate general aviation
customers 132
5.1.2.2 Unified
source for aircraft equipments, materials and
components. 132
5.1.3 Significance
in the establishment of ¡°4S Shops of **** General
Aviation¡± 132
5.1.3.1 To fully
lower the storage cost for aviation parts
132
5.1.3.2 To fully reduce the
purchasing cost for aviation parts and to guarantee
quality 133
5.1.3.3 To fully
promote the positive factors in local trading partners
134
5.1.3.4 To reduce maintenance
cost by maintaining in nearby repair shop
134
5.1.3.5 To gain more profits
by fostering a brand for general aviation aircraft
selling and maintenance 134
5.1.4
Suggestions on share ownership in ¡°4S Shops of ****
General Aviation¡± 135
5.2 Analysis
of aircraft maintenance industry
135
5.3 Financial forecast for ¡°4S
Shop of **** **** General Aviation Co., Ltd¡°
138
5.4 Operating plan for ¡°4S
Shops of **** General Aviation¡±
140
5.4.1 Principles for the
establishment of ¡°4S Shops of **** General Aviation¡±
140
5.4.2 Aviation parts
management system in ¡°4S Shops of **** General Aviation¡±
140
5.4.2.1 To raise maintenance
ability and strengthen the management of maintenance
140
5.4.3 To strengthen aviation
parts stock management 141
5.4.3
Measures to lower tariffs of general aviation parts
142
5.4.3.1 Current tariffs burden
142
5.4.3.2 Measures to lower
tariffs of general aviation parts
142
5.4.3.3 Bonded warehouse
system in China 143
5.5 Model for
jtrading partners in ¡°4S Shops of **** General Aviation¡±
145
5.5.1 Qualifications for
joining traders 145
5.5.2 The
process of franchise 145
5.6 The
development strategy for the ¡°4S Shops of **** General
Aviation¡± 146
6 Construction plan
for **** General Aviation Clubs across China
147
6.1 Goals for the network
construction 147
6.2 Function
design of **** General Aviation Club
147
6.2.1 Standard function of
**** General Aviation Club 147
6.2.2 Function of rural resort 148
6.2.3 Function of entertainment
148
6.2.4 Function of shopping
148
6.2.5 Function of restaurant
149
6.3 Importance of constructing
club network across China 149
6.3.1 To acquire huge quantities of short-distance
transportation operations with club network across China
149
6.3.2 The foundation of
national general air urgent rescue net
151
6.4 Marketing plan
151
6.4.1 Price strategy
151
6.4.1.1Charge by the hour
151
6.4.1.2 Charge by the area
153
6.4.2 CIS plan
153
6.4.2.1 CIS srategies
153
6.4.2.2 Uniform CIS system of
aviation club 154
6.4.3
Advertisement Strategy 155
6.4.3.1
Brand goal 155
6.4.3.2 Promotion
background 155
6.4.3.3 Main points
for the propagation of **** General Aviation
155
6.4.3.4 Activity arrangement
156
7 Risk analysis
157
7.1 Policy risk
157
7.2 Safety risk
158
7.3 Industry competition risk
158
8 Appendix
160
Appendix 1. Approval of
Establishment of **** **** General Aviation Co., Ltd
160
Appendix 2. Incorporation
Business License of **** **** General Aviation Co., Ltd
161
Appendix 3. Incorporation
Business License of **** General Aviation (Ziyang) Club
162
Appendix 4. Incorporation
Business License of **** General Aviation (Anxin
Baiyangdian) Club 163
Appendix 5.
Incorporation Business License of **** GENERAL AVIATION
HOLDING LIMITED 164
Table of
Contents 166
Figures
172
Tables
173
Figures
Figure 1 Business
interrelations of project related companies
6
Figure 2 Sub-sector of Aviation
16
Figure 3 Total hours flown of
general aviation industry in China
18
Figure 4 Total GA revenue of
enterprises set up by CAAC(1950-2002)
19
Figure 5 Revenue Structure of
Enterprises Set up by CAAC,2002 20
Figure 6 Aircraft number of GA industry in China
21
Figure 7 Gap of aircraft number
between current status and plan 21
Figure 8 Hours flown by primary use of China's GA
market,2003 26
Figure 9 Comparison
of Hours flown by primary use ,1986 to 2003
26
Figure 10 Hours flown by region
of industrial activities and agricultural activities ,
2001 27
Figure 11 Hours flown by
province of agriculture and forestry related activities
,2002 27
Figure 12 Hours flown by
province of industrial activities ,2002
28
Figure 13 Num. Of GA
Enterprises in China 29
Figure 14
Supervision Bureau and Number of GA Enterprises
29
Figure 15 Activities
Combination of **** **** General Aviation Co., Ltd.
58
Figure 16 Picture of DA-40
Aircraft 60
Figure 17 Picture of
DA-20 Aircraft 60
Figure 18
Location of **** City 61
Figure 19
Map of **** 62
Figure 20
Organization 63
Figure 21
Comparisons of flight cost among CH2000,Z9 and
Y12(Yuan/h) 73
Figure 22 Hours
flown of agriculture and forestry related operations,
1993-2003 78
Figure 23 Proportion
of hours flown of agriculture and forestry related
operations to total hours flown of GA industry in China,
1993-2003 78
Figure 24 Proportion
of tillable field by GA operations
81
Figure 25 Number of aircraft in
agriculture and forestry 81
Figure
26 Proportion of hours flown of industrial operations to
total hours flown of GA industry in China, 1993-2003
85
Figure 27 Hours flown of
industrial operations in China, 1993-2003
85
Figure 28 Distribution of Power
Grid in China 92
Figure 29
Hydro-energy resources by region
94
Figure 30 Current status of
hydro-energy resources development(2003,100 mil.KW)
94
Figure 31 Structure of Hours
Flown in United States 99
Figure
32 Suggestions on Share Ownership in ¡°4S Shops of ****
General Aviation¡± 135
Figure 33
Market analysis of short-distance transportation
operations 150
Figure 34 Freight
traffic volume of the Chinese civil aviation(10,000 ton)
150
Figure 35 Main points for the
propagation of **** General Aviation
155
Tables
Table 1 Details of Class A,
Class B and Class C general aviation activities
7
Table 2 Details of aviation
clubs set up 14
Table 3 Hours
Flown Comparison Between China and U.S.A
19
Table 4 Revenue of Enterprises
Set up by CAAC( 2001-2002)(Unit:10 000 yuan)
20
Table 5 Number and hours flown
by aircraft model, 2002 22
Table 6
Market shares of aircraft manufacturers by registered
aircraft, 2005 25
Table 7
Registered Capital of Main GA Enterprises in China
30
Table 8 Business scope of GA
enterprises in China 32
Table 9
Financial Summary of Citic Offshore Helicopter Co.,
Ltd(Unit:Yuan) 38
Table 10
Classification of civil airports in China and lists of
main general aviation airports. 40
Table 11 Opportunity and competition analysis of
different operation 57
Table 12
Details of aircrafts preliminarily selected
59
Table 13 Brand objective to
different customer base 70
Table
14 Price strategy 71
Table 15
Channel 71
Table 16 Hours flown of
agriculture and forestry related
activities,1981-2003(Unit:hour) 80
Table 17 Forecast for hours flown in agriculture and
forestry related operations(Unit: hour)
83
Table 18 Forecast for market
shares of our company in agriculture and forestry
related operations(Unit: hour) 83
Table 19 Forecast for hours flown of our company in
agriculture and forestry related operations(Unit: hour)
84
Table 20 Hours flown of
industrial operations in China, 1993-2003,Unit:hour
86
Table 21 Length of
Transportation Routes (Unit¡Ã10000 km)
92
Table 22 Scale of Power Grid in
China,2002 93
Table 23 Forecast
for hours flown of industrial market in China, market
share of our company and hours flown of our company
(Unit:hour) 98
Table 24 Structure
of Hours Flown in United States(Unit :1000 hours)
100
Table 25 Forecast for Hours
Flown of Our Company in Emergency Rescue Market
111
Table 26 Tourism in China
112
Table 27 Quote of flight
training by some GA enterprise (Yuan/ h)
115
Table 28 Forecast for hours
flown of urban service and other operations of our
company(Unit: hour) 118
Table 29
Forecast for revenue from GA operations of our company
(Unit:yuan) 119
Table 30 Forecast
for Revenue from Flight Training
119
Table 31 charge stand of GA
operations by CAAC(1986,1991) Yuan/Hours
122
Table 32 Quote of GA
operations by Some GA Enterprise (Yuan/ hour)
123
Table 33 Forecast for Cost of
Fuel Consumption Yuan 124
Table 34
Forecast for Expense of Pilots Allowance, Air Routes and
Takeoff and Landing etc yuan 124
Table 35 Forecast for Indirect Cost
125
Table 36 Estimated income
statement for **** **** General Aviation Co., Ltd. Money
Unit:RMB 127
Table 37 Estimated
Balance Sheet for **** **** General Aviation Co., Ltd.
129
Table 38 Cash flow of the
project, 2006-2017 130
Table 39
Business Scope of ¡°4S Shop of **** General Aviation¡±
131
Table 40 Economic Benefit of
Aircraft Maintenance Industry in China,2004
137
Table 41 Financial forecast
for standard ¡°4S Shop of **** **** General Aviation Co.,
Ltd¡± 138
Contact us
Beijing HL Consulting Co., Ltd.
Add:Room A803,A805, Golden Prosperity Center,TangJiaCun,Guangqu East Road, Chaoyang District, Beijing, 100022 P.R.China
Tel:+86-10-67716608 +86-10-67716526 Mr.
Shen, Ms. Zheng
Fax:+86-10-67716520 Email:
shenwei@hlsf.net
Msn:cnswei@hotmail.com
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