About our experience in Real estate development  Business Plan

Beijing HL Consulting Co., Ltd has finished 12 real estate development  Business Plan  for our clients.

We publish Shanghai, Beijing, Chongqin , Tianjin Real Estate Market report  from 2003 and is the authority in market information and finance of real estate industry in China.

We have finished 15 Due diligence service for international clients in real estate projects.

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** Residential House Development Project


Business Plan

Table of Contents

Executive Summary 5
I Project overview 5
II Company 6
III Market analysis 6
IV Funding request, finance and financial forecast 7
1 Project planning 8
1.1 Location of the project 8
1.2 Conditions of transfer of land 10
1.3 Market position of the project and planning 10
1.3.1 Market position of the project 10
1.3.2 Planning of Phase 1 15
1.3.3 Layout concept 16
1.3.4 Landscaping planning 16
1.3.5 Transportation scheme 17
1.3.6 Front side of the multi-stories buildingŁ¬medium high-rise building 18
2. Project investment plans and profit forecasts 20
2.1 Total investment and profit forecasts 20
2.1.1 Total investment and profit forecast of Phase I 20
2.1.2 Total investment and profit forecast of Phase II 24
2.1.3 Sustained earning capacity 25
2.2 Development mode 29
3. Analysis of Xingtai real estate market 30
3.1 Invest environment of Xingtai real estate market 30
3.2 Analysis of real estate market in Xingtai 31
3.2.1 Price 31
3.2.2 Market demand features 32
3.2.3 Market supply features 36
3.3 Target markets of our project 38
3.4 Related policies on residential development in Xingtai 38
4. Company organization and management 44
4.1 Company profile 44
4.2 Company ownership 44
4.3 Management team 44
4.4 Organization 45
5 SWOT analysis of project 46
5.1 Environment of competition 46
5.1.1 Key competition region 46
5.1.2 Pan-competition region 47
5.1.3 Major competitive projects 47
5.2 Strengths 49
5.2.1 Location 49
5.2.2 Professional designing, planning and marketing team 49
5.2.3 Recommended as the ˇ°vivid projectˇ± by government 49
5.3 Weaknesses 49
5.4 Opportunities 50
5.4.1 The city is at the fast urbanization stage, the residential housing demands continue to grow 50
5.4.2 The city residential house market just started with less market competition 50
5.5 Threats 51
5.5.1 Large-scale projects are developed in Qiaodong, the supplies increases dramatically 51
5.5.2 The local development enterprises have price advantages with low develop cost 51
6 Marketing strategy 52
6.1 Schemes of project name 52
6.2 Price strategy 52
6.3 Promotion approach 53
6.4 Stages of promotion 54
7. Risk and countermeasures 60
7.1 Policy risk 60
7.1.1 Risk 60
7.1.2 Countermeasures 61
7.2 Management risk 61
7.2.1 Risk 61
7.2.2 Countermeasures 62
7.2.3 Market risk 64
7.3 Operation risk 65
7.4 Financial risk 65
Appendix 1 Incorporation business license 67

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Mr. Shenwei     or        Ms Zheng Ruifang

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Tel:+86-10-51663150 +86-10-58613951 Fax:+86-10-58613956 Email: hlcbeijing@yahoo.com.cn

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